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Why English

English is not superior to all other languages. It's just pervasive, enough so that many propgramming languages have English constructs built into them. If we're designing a system that uses natural language as a programming language, English is optimal since it's the most familiar.

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Storytelling

Storytelling seems to underlie all media. Video production, music composition, writing. Whether for a bland, fact-based documentary or an animated cartoon, all these artistic tasks involve a process of storytelling. We must create the optimal experience for storytelling through software, remembering even this process of building software is one of storytelling. We know the resolution, the creation of a software that best facilitates storytelling. Working toward that goal, we should consider all we do, even these very words, as key to success. If we begin building with the focus on storytelling through written language, we can later add elements to handle specifics such as audio and video meanwhile providing an encompassing base capable of dealing with every conflict.

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With our focus on storytelling, it should quickly become clear that we're poised to tell the most enthralling story of all; the story of our creator. There can be no greater success in storytelling than to tell the greatest story in the greatest way. And that is our lofty goal. With that defined, we have the best possible intention in working toward the best possible end.